Marketing at
body scale

For people tired of a marketing that doesn't fit inside a body. Small, finishable tools, written for low-capacity days.

Read the letters

Marcela Contreras

Hi, I'm Marce.

For years I thought earning a living meant sacrificing myself: exhausted in front of the computer, feeling something in me break every time I tried to keep the pace the internet takes for granted.

I'm a speech therapist, marketer, designer, writer and eternally curious. I study revenue models and marketing, and alongside that yoga, somatic techniques and habits compatible with sensitive bodies.

I'm not a guru and I don't have a universal recipe. I'm the first user of every tool I share: I made them because I needed them.

Caracol was born when I got tired of systems that assume a body I don't have.

What people tend to say

The messages that keep showing up in my inbox

Finally someone talks about business with people who are actually tired in mind.

Your letters give me permission to live and work at a different pace.

I stopped thinking I was lazy, and started seeing that I needed a different kind of structure.

What you'll find here

What you won't

Being asked to post every day (I don't either)
Six-figure promises: here we talk about enough
Fake urgency or countdown timers
Everything reduced to "mindset"

What you will

Letters and tools made for low days
Permission to take things off your plate, not add to them
Honesty about what's realistic right now
Ways of working with your nervous system, not against it

Pick your next step

One is enough. Start wherever it feels lightest.

The letters

The letters

Small, finishable tools in your inbox.

Free Unsubscribe whenever you want.

Frankenstein Your First Product workbook

Frankenstein Your First Product

Your first real product, step by step.

$19 Finishable, and fine to abandon without guilt.

Get the workbook

Support the work

Support the work

Keep the letters coming.

Pay what you want Only if and when it feels right.

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